War of Love – Privacy Policy

Last updated: 2026-09-11

Summary

War of Love is a single-player match-3 puzzle game. The game itself has no user accounts, no analytics, no crash reporting, no social features, no cloud save, and no in-app purchases. Your game progress is stored only on your device.

The app shows advertising through Google AdMob (the Google Mobile Ads SDK). To request and display ads, the app needs an internet connection and the AdMob SDK — a Google service — collects a limited set of device data as described below. The game is fully playable without ads: watching an ad is always optional, ads only appear at natural break points (never during a puzzle), and if the device is offline or an ad fails the game continues normally.

Information the app itself collects

None. War of Love has no servers of its own. It does not collect an email, name, phone number, contacts, precise location, photos, or any account information, and it does not send your game data anywhere.

Data stored on your device

Your game progress — levels completed, coins, boosters, and in-game settings — is saved locally on your device only, in the app's private storage. It is never uploaded, synced, or shared by the game. Uninstalling the app removes it.

Advertising — Google AdMob

The app uses Google AdMob to show rewarded ads (which you choose to watch in exchange for an in-game bonus) and occasional full-screen ads between levels. To do this, the Google Mobile Ads SDK may collect and process:

• the device Advertising ID (a resettable identifier) and similar device identifiers;
• IP address, and coarse (approximate) location derived from it;
• device information such as model, operating-system version, language, and basic network state;
• ad interaction data (that an ad was shown, viewed, or clicked).

This data is handled by Google as an independent service, under Google's Privacy Policy and the Google Mobile Ads / AdMob terms. Google uses it to serve and measure ads and, subject to your device settings and regional consent requirements, to personalize ads. You can limit ad personalization and reset or delete your Advertising ID from your device settings (Settings → Privacy → Ads on Android).

If you're in the EEA, UK, or Switzerland, the app also uses Google's User Messaging Platform (UMP) SDK to ask for your consent (or confirm no consent choice is required) before requesting any ad — see "Your choices" below for how to revisit that choice.

The app does not combine this with any data of its own, does not build its own advertising profile, and has no other advertising, analytics, or tracking SDK.

Permissions

The app requests no location, camera, microphone, contacts, storage, or phone permissions.

Third-party services

Children's privacy

War of Love is a general-audience puzzle game and is not primarily directed to children. The game is not designed or marketed specifically for children, and we do not knowingly target children as a distinct audience. The app has no age gate, no child-directed advertising branch (e.g. TagForChildDirectedTreatment), and no other Google Play Families / mixed-audience safeguard — every player currently receives the same Google AdMob request path, gated by the same GDPR/UK/ Switzerland consent flow described above. Because the game is not directed to children, it is not currently enrolled in, or presented as, a child-directed or "Designed for Families" app.

If the target audience or advertising treatment changes in the future, the game's privacy practices and advertising configuration — including the safeguards above — will be reviewed and updated before that change is made.

Your choices

• Play without ads: simply don't tap the "watch an ad" buttons; the full-screen ads between levels are infrequent and capped.
• EEA / UK / Switzerland consent: on each launch, the app asks Google's User Messaging Platform (UMP) whether your region requires a consent choice. If it does, you're shown Google's consent form before any ad is requested; if it doesn't, this step is invisible and no ad request is made until that's confirmed either way. You can revisit or withdraw your choice at any time from Settings → Privacy Choices (only shown when applicable to your region) — withdrawing stops new ad requests immediately.
• Limit ad tracking: reset or delete your Advertising ID and turn on "opt out of Ads personalization" in your device settings.
• Regional rights: where applicable (e.g. GDPR/UK GDPR, CCPA/CPRA), you may have rights over data processed by Google as described in Google's Privacy Policy; contact us at the address above with questions about this app.

Data Safety form (Google Play) — summary of what to declare

• Device or other IDs: collected (Advertising ID), shared with Google for advertising. Not user-deletable by the app; resettable via device settings.
• Location — approximate: collected by the Ads SDK (from IP) for advertising.
• App activity (ad interactions): collected for advertising and measurement.
• Data is not encrypted in transit by the app itself only in the sense that all transfer is performed by the Google SDK over HTTPS; the app adds no plaintext transfer.
• No data collected by the game itself; no account data; no data sold.

Confirm the exact declarations against Google's current AdMob "Data disclosure" guidance before submitting.

Changes to this policy

If a future version changes what is collected (for example adding analytics, in-app purchases, or cloud save), this policy will be updated and the change described here before that version is released.

Contact

Questions about this policy: z31761990@gmail.com.